Pro-Direct Sport has been appointed UK licensee for Sells Goalkeeper Products.
In a letter to customers Adam Sells, a former Crystal Palace goalkeeping coach and founder of the Huddersfield-based company, said he hoped the decision would enhance both Sells’ brand equity and commercial viability.
He went on to say: “This business restructure will afford us the capacity to fully concentrate our efforts on new product design, enhanced marketing and new business opportunities, which I feel confident will lead to huge brand progression and development while ensuring the Sells Goalkeeper Products brand remains at the forefront of the specialist goalkeeping market.”
Pro-Direct Sport was established in 1981 and has separate online retail sites for football, tennis, rugby, running and cricket. It will be solely responsible for the distribution of Sells products in the UK.
Sells recently made some of its staff redundant as a result of the company changing its business model to focus more on internet sales.
