M and M links with talkSPORT

M and M Direct has linked up with radio station talkSPORT in an integrated promotional campaign.

The online retailer is running strategic advertising on the station from mid-April through to early December in a bid to increase its profile among talkSPORT listeners, a key demographic of M and M Direct’s market.

In addition to the on-air advertising, M and M Direct is sponsoring talkSPORT’s Rematch, a five-a-side football match between the station’s breakfast and drivetime teams. Former stars taking part include presenters such as Ian Wright, Andy Townsend and Alan Brazil. The event takes place on April 27.

“We’re delighted to be on board with talkSPORT,” says M and M Direct CEO Mike Tomkins. “We’ve a longstanding heritage in sports and continue to provide consumers with the lowest possible prices on a massive array of sporting goods.

“talkSPORT provides us with a direct avenue to our customer base. We’re looking forward to developing the relationship throughout 2007.

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