MBT has appointed Rob Lambert as head of sales for its UK and Ireland operation.
The former Rockport director has been tasked with evolving MBT’s strategic brand management, developing the company’s sales operation, and increasing distribution through increased key account penetration and the establishment of new route-to-market channels.
“Rob’s vision, leadership and strategic expertise will further enhance the ambitious growth plan the company has taken,” says Nico van Offeren, MBT managing director Western Europe.
“I very much look forward to the success Rob will surely bring to the UK and Ireland operation.”
