Merrell announces association with Greg Whyte

The physical activity expert, sports scientist and Olympian (pictured) has joined forces with Merrell to help spread the word about the benefits of getting outdoors.

From mentoring exercise novices and training them to deliver peak performance, Whyte will be working with Merrell to inspire all types and ages of people to get active outdoors.

Well known for his involvement in Comic Relief and assisting various celebrities in challenge events, Whyte recently supported Jo Brand on her Hell of a Walk from Hull to Liverpool and Radio 1’s Greg James on his five triathlons in five cities in five days.

As a result of his work, Whyte has helped to raise over £35 million for charity.

He’s also written eight books on sport, exercise and medicine.

Hugh Sweeney, marketing manager of Merrell UK and Ireland, says: “We are delighted Greg has agreed to join forces with us.

“His industry experience and credibility will enable Merrell to amplify its mission of getting the nation outdoors, whatever sport or activity they choose.

“We are also hoping he can motivate and inspire our Tough Mudder participants throughout the Tough Mudder series this summer.”

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