Almost 75 per cent of smartphone and tablet users access websites on a daily basis and over 50 per cent shop via their mobile device at least once a week, according to new research from ecommerce and digital marketing solutions provider EPiServer.
However, the mobile ecommerce experience is falling short of expectations, with half of shoppers confirming they often encounter problems.
The survey of 1,000 UK smartphone and tablet owners shows the biggest bugbear for shoppers using mobile sites is speed, cited as a frustration by 49 per cent of respondents.
54 per cent of consumers leave a mobile site when they run into difficulty and 28 per cent turn to a competitor.
