New Balance has unveiled a special edition kit and lifestyle apparel collection to celebrate the 80th anniversary of LOSC Lille.
The kit’s simple, elegant design is inspired by elements of the two historical clubs, Olympique Lillois and SC Fives, that merged to form modern day LOSC Lille. A crisp white shirt is minimally accented with red cuffs and a V-shaped collar, inspired by the Olympique Lillois kit, while navy blue shorts and socks are inspired by SC Fives. A traditional fleur-de-lis serves as the crest, in place of the modern club badge.
LOSC Lille are set to debut the special kit in an upcoming fixture against Stade Rennais F.C. in front of ‘Les Dogues’ adoring fans as the team strives for domestic and European success, building on last season’s excellent campaign.
Ensuring the anniversary can be celebrated by fans away from the pitch as well as on it, New Balance and LOSC Lille have released an accompanying lifestyle apparel collection including a special New Balance 327 trainer, two different hoodies, a tee, pant and jacket.
New Balance has applied cutting-edge design technology across all 24/25 jerseys, rivalling best in class dry time, wicking and moisture management. Dimensional heat transfer provides elevation of trims across all branding, with side panels adding ventilation and breathability. Double turned and folded hems provide subtle detail and finishes, whilst the premium collar execution showcases the brand’s investment in innovation.
Senior Director Product of New Balance Football, Kenny McCallum said: “We’re honoured to celebrate the rich history of LOSC Lille in the form of a special kit and wider apparel collection that proudly represents the roots of this historic club.”
The New Balance LOSC Lille Anniversary apparel collection is available now. The LOSC Lille anniversary kit will be available from 31st October, from www.boutique-losc.fr, http://www.newbalance.com/ and at selected LOSC stores and retailers in France.