Oakley launches new store on London’s iconic Carnaby Street

Oakley, the leading sport and optical innovation brand, has opened a new store at 23 Carnaby Street. England striker and Oakley athlete Alessia Russo was on hand to greet fans and welcome them to the new space.

Oakley Carnaby Street is the second of Oakley’s retail stores in the UK; the other is located in Covent Garden. It will feature an extensive selection of best-selling eyewear, such as Kato, Sutro, Holbrook, apparel, footwear, accessories and more.

Oakley was founded in 1975, and since then, Team Oakley has created and designed thousands of new eyewear styles, pushing the boundaries of performance and style.

“We are pleased to be opening our latest store on Carnaby Street, the heart of London’s retail offering,” said Stefano Melani, GM of Luxottica Retail UK. “The store will help bring our community physically closer to Oakley’s brand DNA.”

“It’s a huge honour to join Team Oakley’s elite roster of athletes. Oakley have always been at the front of pushing boundaries and always celebrate who we are as individuals,” said Oakley athlete and England striker Alessia Russo. “It’s such a privilege to officially open the Carnaby Street store.”

To learn more about Oakley Carnaby Street’s offerings and hours, please visit

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