Pretty Green partners with Australian fitness sensation Sam Wood

PrettyGreen has entered a strategic commercial partnership with Sam Wood, founder of 28 by Sam Wood, to launch his successful home workout, nutrition and well-being program to UK consumers.

Having appointed PrettyGreen as his UK sport and lifestyle agency and commercial partners in the UK, Sam is in London to officially launch the programme that focuses around short and effective 28 minute workouts and meal planning delivered through an easy-to-use website and fitness app.

Having seen incredible feedback from parents who use the 28 programme in Australia, Sam will be engaging with UK influencers and media to communicate the benefits the 28 programme can have for busy health-conscious parents in the UK looking to improve their overall well-being.

The Australian personal trainer, fitness expert, author, gym owner, and TV personality started the online training and nutrition program in Australia in 2016. The programme aims to show that real transformation is possible with just 28 minutes of exercise a day, healthy eating and genuine support. Since its launch, over 120,000 people have joined the program, losing a combined weight of over 32,000 stones.

Talking about working with PrettyGreen on the launch Sam Wood said: “PrettyGreen’s experience of launching and growing brands such as Under Armour in the UK market combined with their sport and lifestyle credentials make them the perfect UK partner for 28. I’m really excited to be in the UK for the launch of 28 by Sam Wood and to show more Brits how it can help improve people’s well being and fitness.”

Lucy Mart, PrettyGreen’s Sport and Lifestyle Business Director, said: “28 by Sam Wood has seen enormous success in Australia over the past three years and has ambitious expansion plans that will step-change how we consume home fitness, nutrition and mindfulness in the UK.

“As a nation, us Brits have a bit of a tendency for adopting Australian exports as our own and we’re pretty sure 28 by Sam Wood won’t be any different – we could all do with an injection of Australian warmth right now and Sam’s infectious personality and no-nonsense approach will be lapped up by the British market.

“We’re really excited to be partnering with Sam and his team to drive the UK launch strategy which will see 28 by Sam Wood become a recognised and respected online training, nutrition and mind programme in 2019.”

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