Puma launches first collaboration with Memphis Depay Clothing’s Blind and Deaf to the World Label

Puma and Memphis Depay have launched their first collection in partnership with Memphis’ BADTTW clothing label – the premium sublabel of Memphis Depay Clothing (MDC).

Not only has he been making waves on the pitch, but Memphis also takes his creative spirit and infuses his style into PUMA’s iconic T7 inspired t-shirts, jackets, and track pants. The collection is a fresh new take on classic styles featuring gender neutral colours.

The collection is a representation of Memphis’ love for fashion and passion for helping the next generation. The capsule utilizes blue wash and pristine colour tones throughout the ultra-slick garments. PUMA’s jumping cat logo combines with Depay’s BADTTW wordmark with a bespoke graphic created by Memphis that is placed across the back of the t-shirt and jacket.

“I love to express myself and be creative with what I wear. I love that PUMA gives me the platform to be creative and let me do my thing,” said Memphis Depay. “They have given me creative freedom on the iconic T7 tracksuit, which to me is a real honour knowing so many legends have worn it. I love what PUMA brings to the pitch, but a special part of our relationship is being able to work on passion projects outside of football. The BADTTW logo connects with me on many levels: fingers in both ears when I score. Blind and deaf to the world. It strengthens my focus and makes me stronger. I want my brand to convey that. This is the start of numerous exciting projects I have planned with PUMA.”

The PUMA x BADTTW collection is available from December 21st at 9:00am CET at, PUMA stores and at specialist retailers worldwide.

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