ROKA have become the Official Swim Category Sponsor of British Triathlon.
In an agreement that extends through 2020, the partnership grants ROKA, the Dallas-based performance multisport brand, exclusivity in numerous product categories including wetsuits, swim skins, swimwear, goggles, and swim gear (including kickboards, pull buoys, resistance aids, and more).
Rob Canales, co-founder and CEO of ROKA, said: “One of the driving principles of our company is to serve athletes through innovation, and we are excited to offer our latest collection of high-performance products to British Triathlon. It’s a tremendous honour to play a role in helping the world’s best athletes in their quest to perform to their full potential.”
Jack Buckner, CEO British Triathlon, added: “With the support of a company so dedicated to helping individuals exceed their limits, we can ensure British Triathlon Home Nation members have the best possible opportunity to achieve their own personal goals within the sport. We’re looking forward to what the next four years will bring with ROKA.”
Winning seven world titles in 2016, ROKA athletes achieved unmatched and unprecedented success, highlighted by Gwen Jorgensen’s win in Rio.
ROKA Pro Vicky Holland shared the Rio podium with Jorgensen, finishing third to become the first British woman to win an Olympic medal in triathlon.
ROKA athletes earned titles at the Ironman 70.3 World Championship (Holly Lawrence and Tim Reed) and finished the season on top of the ITU World Triathlon Series Rankings (Mario Mola Diaz and Flora Duffy).
