Salming have extended their commercial partnership with The Professional Squash Association (PSA).
This will further expand the position of Salming as the PSA’s Official Clothing and Shoe Partner and on the squash market.
The updated agreement, which sees Salming extend the partnership with the PSA until the end of the 2019/2020 season, will see Salming branding showcased at selected major PSA World Tour events and the brand gain extensive exposure via the PSA’s website and social media channels.
In addition, both parties will work closely together on the creation and distribution of new content and will continue to retail an exclusive line of official PSA merchandise.
Tomas Solin, managing director of Salming, said: “We are very proud to be a partner with the PSA. They are a creative and progressive organisation that is developing the squash experience rapidly – during the past contract term we have seen a merger between the Men’s and Women’s Tours, broadening of the SquashTV broadcast arm through partnerships with companies like Eurosport and continuous improvements to the tournament experience. We are now looking forward to another three years where the partnership offers some exciting new opportunities to inspire the squash community.”
Tommy Berden, PSA chief commercial officer, said: “Salming have a proven track record as one of the most innovative and forward-thinking brands out there, with products that have built up a reputation as the best on the market.
“We have been extremely satisfied with the partnership during the past three years and feel that Salming’s ambitions, and creative innovation, make them a perfect fit for the PSA as we continue to try and grow the sport of squash around the globe.”
