Functional 45 Training has ambitious expansion plans

F45, short for Functional 45 Training, is the fastest growing franchise in Australia, which is set to expand in the UK.

Founded by former equities trader, Rob Deutsch who spotted a gap in the health and fitness market just over three years ago, F45 has fast become a global fitness phenomenon, spanning 26 countries with 100,000 members and an anticipated 1,150 franchises by the end of 2017.

Following its unbridled success in Australia, F45 is now the fourth fastest growing franchise in the world, surpassing even Subway. F45’s ambitious expansion plans across the UK and Ireland, will result in 31 new sites opening over the next 12 months, following the launch of their flagship studio on London’s Tottenham Court Road.

Positioned by Deutsch as “the Apple store within the health and fitness arena”, F45 is setting the benchmark in fitness and functional training. F45’s elite Athletic Directors have designed an extensive range of 29 high-intensity, group training programmes lasting 45 minutes which deliver phenomenal results and ensure the end user leaves energised and exhilarated.

F45 classes incorporate the latest innovation in patent protected, fitness-based technology for systemised delivery, increased motivation and measurement, as well as post activity workout reporting resulting in an enhanced customer experience.

Sessions are fast-paced with a strong community element to ensure users work to their maximum with constant support and guidance from world- class F45 coaches. The global success of F45 as a franchise network has encouraged many athletes, personal trainers and entrepreneurs to become part of this innovative fitness movement due to its relatively low start-up and running costs, turn-key set up and generous return on investment.

F45 boasts an impressive array of global brand ambassadors, including internationally renowned athlete and professional English rugby player James Haskell. As F45’s UK Athletic Ambassador, Haskell will also be launching 2 franchises of his own, following the footsteps of dozens of international athlete who have successfully partnered with the brand to improve the lives of the communities they care about. Initially Haskell intends to open one studio in central London and one in the Midlands.

“I tried F45 in the USA when I was over there on holiday and found the circuit based training really engaging and fun. It’s all the kind of stuff I would use to get fit for rugby. The class based system works incredibly well, and caters for everyone needs. I think people are crying out for a group, results based fitness programme that is never the same, is fun, interesting and most importantly absolutely delivers on what it says it does. That is what F45 is all about and why I am so delighted to be involved and part of it” Says Haskell.

As the health and fitness sector continues to grow, franchised businesses offer an opportunity to get involved in a concept, which combines entrepreneurship with a focus on improving personal health and wellbeing. This unbeatable combination accounts for the burgeoning success of the F45 brand and generates a level of enthusiasm which is then transferred onto their members.

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