Shock Absorber has revealed a 19 per cent year-on-year sales increase during the last three quarters.
The sports bra specialist, which has recently invested a record amount in marketing as well as rebranding, says a study revealed a 167 per cent rise in brand awareness since 2009.
“It’s fantastic to report double digit growth in such tough economic times,” says Paul Devin, general manager at DB Apparel UK, which owns Shock Absorber.
“As the UK’s number one sports bra brand, we are proud to be significantly outpacing the sports bra category growth.
“We’re excited about investment plans for the Olympic year and beyond and are confident that we represent the best choice in sports bras for the consumer.”
