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Skins extends Premiership promotional push

Skins has stepped up its promotional push in the UK by agreeing an advertising deal with Premiership football club Everton.

The Australian company, which is currently investing £1 million in a comprehensive marketing campaign designed to build awareness of Skins BioAcceleration performance apparel in the UK, has committed to perimeter advertising at Goodison Park.

The deal runs to the end of the season and entitles Skins to a 36-metre wide advertising board situated behind the goal at the Gwladys Street end of the ground. It will give the company exposure in 13 Premiership games, three of which are due to be shown live on Sky.

Says David Ling, Skins general manager for the UK and Europe: “This generates additional brand exposure in the right sport environment and is complementary to our overall brand-building strategy. So the tie-up with Everton is a perfect fit.

“Everton is one of the Premiership’s best supported clubs who play in what is arguably the best league in the world. What is indisputable is the massive interest the Premiership generates among millions of people both at home and abroad.

“Having a permanent advertising site behind one of the goals at Goodison Park provides an opportunity for millions of people to see the Skins name.”

The quality and effectiveness of Skins’ advertising has been recognised Down Under, with the company picking up a string of awards for both its print and broadcast media campaigns.

Skins scooped the Most Interesting Marketer award for 2005 in the annual competition run by B and T, Australia’s premier advertising and marketing magazine.

Another three awards followed in the Caxton Press Awards – for best new product launch, best photography and best advertising for fashion, clothing and accessories.

And, in the Siren Awards for radio, the Skins campaign was adjudged the best new radio advertising.

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