ENERTOR uses D30’s smart material, which cushions the foot when moved slowly and locks together on impact to absorb and disperse energy before instantly returning to its flexible state.
The range, which includes full length performance insoles – worn by Bolt – 3/4 length insoles and heel cups, is to by launched exclusively in 500 Superdrug stores and on Superdrug.com on June 29.
It will be rolled out to other retailers towards the end of the year.
Nick Beresford, CEO of ENERTOR, says: “The brand was born out of 18 years’ experience providing clinical services and selling insoles to elite athletes, professional sports teams, including Premier league football clubs, the British Army, private clinics and the NHS.”
Available in UK sizes 3-12, ENERTOR full length performance insoles are priced at £39.99, 3/4 insoles £24.99 and heel cups £19.99.