In today’s fast-moving business landscape, continuing to create, deliver and educate high-quality marketing content and strategic support to B2B retailers has become a decisive factor in Reydon’s Own Brand growth. This is according to Andy Griffin, Marketing Director at Reydon Sports.
A solely B2B operation distributing brands to retailers, as markets become increasingly competitive and digitally driven, Andy emphasises that content is no longer a “nice-to-have” — it’s an essential business tool. From driving brand consistency to enabling sales conversations, marketing materials and injecting a creative mindset into retailers, the content now plays a pivotal role. It enhances how retailers communicate value and connect with customers.
Empowering Partners Through Marketing Excellence
“Distributing an industry-leading brands to retailers is the heartbeat of what we do, but building white label brands into competitive spaces is where the growth ambitions sit for Reydon,” said Andy. “Our retailer partners are the ones who carry our brands into stores, websites, and showrooms. To help them succeed, since the days of COVID it’s proven time & time again we must provide more than just great products or pricing. Therefore, we must deliver the marketing content, assets, and tools that allow them to tell the story effectively. My goal as Marketing Director is to ensure every partner feels confident in executing the use of marketing tools. For me internally, to feel like the Retailers utilising our content is an extension of the marketing team.”
Some of Reydon’s Own Brands include Precision Training, Urban Fitness, Six Peaks, Midwest American Sports, Swimtech, Arrow180 Darts and many more.
How do Reydon do it as a B2B operation?
Reydon has a definitive Google Drive that holds content for all of the brands (both Third Party & White Label) they distribute. Inside the drive contains folders whereby Retailers can browse their desired brand and access all of the marketing content associated to it. All coded to product SKU, it couldn’t be any simpler. “We take the stress out of logging in to 101 Brand Portals. Instead, we allow customers to download videos, graphics and imagery at the click of a button,” says Andy.
This approach is designed to ensure that every partner — whether a major distributor or an independent retailer — can access professional, high-impact marketing resources quickly and easily.
If you want to find out more about how Reydon are executing their marketing content distribution, contact andy@reydonsports.com.
View more here – https://reydonsports.com/marketing-content
