Tough Mudder and Spartan Race are announce a new partnership with givestar, the Next Gen Fundraising platform. Coming onboard as the Official Fundraising Platform for 2025 onwards, this collaboration brings together two organisations committed to making a positive impact, inspiring participants to conquer challenges and give back to the community.
2025 – 2028 event participants across all Tough Mudder and Spartan events in the UK will have the opportunity to use givestar’s platform to raise funds for the causes they care about most. With a shared mission of encouraging personal growth, teamwork, and community spirit, this partnership will empower participants to make every muddy mile count by supporting charities close to their hearts.
givestar will become an integrated part of the customer booking journey giving participants the chance to make a difference by supporting a partner charity of their choice., This will automate a customised fundraising page – sent directly to the participants’ inbox. givestar’s free app and innovations such as Boost Donate (contactless donations) will make fundraisers efforts count. With givestar’s events feature, Spartan Race, Tough Mudder and partner charities can build a fundraising community, with target leaderboards, challenges and incentives.
Charity affiliate packages are to be sold and managed by givestar. These include a variety of benefits, including, lowest price event places, registration flow inclusion, custom email journeys, GDPR compliant data collection and event day activations. Current affiliate partners strive for 3x return on investment.
givestar has already raised over £17M and is a trusted partner to some of the UK’s biggest brands such as Macmillan, NSPCC, Shelter, British Red Cross, Walk the Walk and Cancer Research UK.
Matt Brooke, Senior Vice President of Tough Mudder and Spartan Race Europe, said: “Tough Mudder and Spartan Race have always been about more than just the physical challenge. It’s about pushing limits, building camaraderie, and giving back. Partnering with givestar amplifies our commitment to philanthropy, allowing our community to fundraise effortlessly for the causes they are passionate about.”
Tom Montague, givestar Co-Founder, added: “We’re honoured to join forces with Tough Mudder and Spartan Race. Their participants embody all the qualities we see in our community of fundraisers; resilience; determination and teamwork, which is why this is such a logical partnership. In integrating givestar into the registration experiences, we’re excited to directly connect charity partners with thousands of participants. We can’t wait to unlock the fundraising potential of Tough Mudder and Spartan Race.”
