Tough Mudder, the world’s leading obstacle course brand, has announced its partnership with foodspring, the European fitness nutrition brand which elevates healthy living with delicious, high-quality nutrition for everybody.
The three year deal will see foodspring become the Official Nutrition Partner across the UK, Germany and France between 2024-2027.
The brand, which provides industry leading protein powders, bars, snacks and supplements, will be sampling products on-course for all events while supporting their marketing with a central activation and product giveaways.
By providing on-course and post-event sampling with their top class nutrition products, foodspring will support the recovery of each participant to aid their physical performance, helping everybody tackle each course obstacle as well as improve their overall event experience. foodspring products available to the Tough Mudder community will include: the Clear Whey Lemonade, Protein Bars and post-race smoothies made from foodspring’s Whey and Vegan protein powders.
Tough Mudder expects up to 100,000 participants at their events once again this year across a variety of ages and disciplines. With ten events in the UK, two in Germany and the first ever race held in France, foodspring will be able to sample a range of products for everyone who takes on the challenge, no matter what distance they choose, in what’s promised to be an epic year for the world’s leading mud run.
Matthew Brooke, Senior Vice President at Tough Mudder said: “We are super excited to welcome foodspring into the Tough Mudder family. We know how great the products are and our Tough Mudder community will no doubt agree. We look forward to having them fuel participants and help us all recover from the intense challenges and obstacles. As ever, we’ll come together with our partners to share our combined ethos of camaraderie and togetherness that make our events such memorable experiences.”
Christian Bubenheim, the CEO of foodspring said: “foodspring is delighted to be coming onboard as the Official Nutrition partner for Tough Mudder across UK, Germany & France, bringing together the cleanliness of foodspring with the muddiest event series was the perfect pairing! We look forwards to meeting the Tough Mudder community & providing them with our highest quality and great tasting nutrition products throughout the event series.”
To find out more, visit www.toughmudder.co.uk /
