Tough Mudder welcomes Alzheimer’s Research UK as Official Charity Partner

Tough Mudder, the iconic obstacle course brand has announced Alzheimer’s Research UK as an Official Charity Partner for the 2024 season.

The agreement will see Alzheimer’s Research UK come onboard as the official charity which will be part of both the registration process for tickets and fundraising, right through to event activation.

The UK’s leading dementia research charity will be using the ten UK events to showcase their amazing work and share their vision for a world where people are free from the fear, harm, and heartbreak of dementia.

Over 100,000 participants took part in Tough Mudder events in 2023 around the UK with thousands of them raising money for charity. By sharing values of togetherness and teamwork, the charity hopes to capitalise on the wonderful generosity of the Tough Mudder community to find a cure sooner.

Matthew Brooke, Senior Vice President at Tough Mudder said: “We are honoured to welcome Alzheimer’s Research UK as an Official Charity Partner to Tough Mudder. The work they do is truly life-changing and we know how affected our Tough Mudder community have been by the impacts of dementia. With such a brilliant year of events lined up we look forward to working with them and sharing the message while aligning on our shared values of camaraderie, determination, and togetherness.”

Julia Sobik, Head of Sporting Events and Volunteering at Alzheimer’s Research UK said: “We’re delighted to become an Official Charity Partner to Tough Mudder, and work with their brilliant community of runners.

“We know that almost one million people are living with dementia and if nothing changes, one in two of us will be directly affected by the condition. Either by developing it ourselves, caring for a loved one, or tragically both.

“However, we know dementia is caused by physical diseases and diseases can be cured. Great strides are being made in dementia research and new treatments are on the horizon there is still more to do to save people from the heartbreak of the condition.

“By taking on the challenge of Tough Mudder, runners will be helping us move one step closer to a cure and change the future for people with dementia.”

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