Boutique studio brand TRIB3 is setting the pace for international expansion as it announces its flagship Madrid launch, hot on the heels of its success in the UK, China and Russia, and with Helsinki opening in the next few weeks.
The Madrid launch is the first of two in the city, and precedes TRIB3’s Barcelona studio re-launching in March seeing the brand embark on the next phase of its international strategy. The 4,000 ft studio,which will cater for 42 workout stations at any one time, sits in the financial district of Cuzco.
Launched in partnership with health and fitness specialists Holmes Place, the store has had over 7,000 sign ups since launching.
Kevin Yates, TRIB3 CEO, said: “The launch of our flagship studio in Madrid is a real game-changer for TRIB3. It sees us building on the successes we’re experiencing in the UK especially and refining our model to suit a new market. It forms a core part of our expansion strategy and demonstrates our ambitions to work with other investors and partners in major cities across the globe.”
Rod Hill, TRIB3 President, who is spearheading the company’s international expansion, added: “Our international roll out programme is now in full swing. We have had a huge amount of interest from countries across the globe interested in partnering with us to develop TRIB3 across multiple regions, and look forward to announcing future launches imminently.”
Josep Viladot, CEO Holmes Place Spain commented: “We are delighted with the launch of the flagship studio in Madrid which at the very outset is confirming our research which suggested that the TRIB3 workout experience totally appeals to its target and is second to none!”
TRIB3 is a collective of Boutique Bootcamp HIIT training studios, offering group programming and interaction through digital and performance monitor.
