Trigger Point Performance names new CEO

Trigger Point Performance, the maker of industry leading self care products and globally recognised for The Grid foam roller, has named Andrew Menter as CEO.

The appointment will allow company founder Cassidy Phillips to spend more time focusing on product development and self care education and advocacy.

Phillips founded Trigger Point by selling TP massage balls out of his van, engaging in a concerted grass roots marketing effort to reach customers.

Eleven years later and Trigger Point Performance products are now available in over 50 countries.

“We will continue to work closely with Andrew Menter to strengthen the UK market coverage during this exciting time and look forward to revealing Cassidy Phillips’ future products,” says Alistair Crawford, director of Live On The Edge, Trigger Point’s UK distributor.

For more information about Trigger Point Performance call Live On The Edge on 0333 400 8181.

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