UK’s leading cricket travel company, the Barmy Army, to bring tour operation in-house

Iconic world-famous supporters’ organisation, the Barmy Army, has bought its tour operation in-house to create a more inclusive travel company representative of all cricket fans.

Launched under a dedicated travel arm, ‘Barmy Army Travel’ is committed to delivering inclusive, safe, and memorable tours for English cricket fans, whether travelling solo or with friends and family.

To mark its launch, Barmy Army has unveiled packages for the Pakistan Test Tour in November/December 2022, which will be the first time in 17 years that the England Cricket Team have toured the country.

Not only does Barmy Army Travel promise the best value for money, but its official ‘one stop shop’ tour package will include flights, accommodation, airport and stadium transfers, match tickets and an experienced tour manager – with the option to watch one, two or all three Tests which are due to take place in Rawalpindi, Multan, and Karachi.

This follows a successful 21/22 season for the supporters’ organisation, travelling to the ICC Men’s T20 World Cup 2021 tour in Oman and the UAE in November 2021 and taking over 650 fans to the West Indies Test Tour in March 2022.

In moving its tour operation in-house, Barmy Army took on board positive feedback from over 1500 of its members and has now pinpointed several core areas that will set Barmy Army Travel aside from competing tour providers. These include:

▪ Experienced and engaging Tour Managers, who are not only fellow cricket fans but are there to ensure all tours are nothing short of phenomenal
▪ Entry-level cricket tours that ensure more and more fans can become part of the Barmy Army community and enjoy the live game atmosphere
▪ Dedicated packages for solo travellers without hefty single supplements, while providing the opportunity to meet and travel with other solo English cricket fans
▪ Access to other sports such as Darts, Rugby, Golf, Motorsport and more

Discussing the launch of Barmy Army Travel, Chris Millard, Managing Director of Barmy Army, said: “Although we have hosted many successful tours over the years in partnership with a dedicated travel provider, we took the decision to move our tour operation in house to create a seamless experience for our members, while also enabling us to ensure the best value for money for our growing Barmy Army community of sports fans.

We believe USPs like an experienced and enthusiastic Tour Manager, together with entry-level packages, such as our new ‘Match Break’ tickets and accommodation for UK test matches, will enable us to continue leading cricket travel while offering inclusive and exciting tour packages – kicking off with the Pakistan Test Tour in December 2022.

In what has been an incredibly difficult couple of years for cricket travel, we are delighted to share something new and fresh with our supporters and followers. As massive sports fans ourselves, we also wanted to try and offer a service to other sports fans that provides true value whilst retaining the fun element that the Barmy Army brings to cricket. We are incredibly excited to see what unfolds for Barmy Army Travel can’t wait to see faces old and new in the coming years.”

Working with reputable sports travel provider,, Barmy Army Travel has also unveiled plans to lead wider sports travel with tour packages for other sports outside of cricket, kicking off on the 16th of December with a trip to Ally Pally for the PDC World Darts Championship.

Established in 1994, the Barmy Army has evolved into a world-renowned fan group and supporters’ community of over 40,000 members and a social media following of nearly 1 million.

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