Unicorn Darts launches For Every Player Series with Chelcee Grimes, Chris Stark and Pieface

Unicorn Darts have released the For Every Player Series starring singer/songwriter Chelcee Grimes, radio DJ Chris Stark and superstar streamer Jack ‘Pieface’ McDermott.

Unicorn launched the For Every Player campaign to remove the barriers to playing the sport and embrace new fans to ensure that darts can be enjoyed by everyone.

Chelcee, Chris and Pieface are on a journey to learn more about the sport, build their darts persona and get tips and tricks from some of the biggest names in darts before facing off in the big finale.

Each of them has been sent a Unicorn Smartboard, the world’s first app enabled auto-scoring dartboard, where they will get in some training and test their skills at home playing games such as Around the World, Killer and Shanghai before they face off in the final episode. The first episode of the four-part series can be found here.

Along with this, Unicorn’s finest Gary Anderson, James Wade, Ian White and Callan Rydz also sat down for a series of interviews to discuss their love of the game, the future of darts and how to increase participation across the UK.

For every game, every way of playing, and every place you play, Unicorn The Big Name in Darts are For Every Player. With a wide range of products for every skill level, visit:


Follow the campaign on social:

• Instagram: @officialunicorndarts

• Twitter: @UnicornDarts

• Facebook: @unicorndarts

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