Wiggle, the world’s biggest online cycle and tri-sports retailer, has signed a three-year deal with the Play Sports Network to become the weekly headline sponsor of the GCN (Global Cycle Network) Show that airs every Tuesday on YouTube.
The sponsorship deal sees Wiggle become a sponsor of over 150 editions of the channel’s iconic GCN Show that airs weekly on YouTube.
In addition, Wiggle will host a new regular competition slot ‘The GCN Wiggle of Fortune’ designed to reward GCN’s loyal audience with a free voucher to spend on Wiggle. This is all to be promoted via the GCN Show and social media channels.
The Global Cycling Network has 1.3 million YouTube subscribers and a further 1.5 million fans/followers via social media, making it the largest cycling channel in the world.
Dan Staples, director of brand marketing at Wiggle said: “The GCN Show is a perfect and highly credible fit with Wiggle. We’re both catering for online cycling audiences and the immediacy, compelling content and authenticity of the show aligns with our own brand ethos. As fans and viewers of the GCN Show, we’re very excited to be a partner and we’re looking forward to creating unique cycling content together.”
Simon Richardson, of GCN, said: “We’re really excited to have Wiggle come on board and support the GCN Show. Their global reach is a perfect fit with the GCN audience and the partnership is helping us to continue to develop the Show, exploring new ideas and making it bigger and even better.”
To watch the latest from the GCN Show, head over to the Global Cycling Network
