To support the launch of the Canterbury Speed Infinite Elite boot – purple colourway, the rugby heritage brand has worked with Metaverse/gaming developers Dubit to partner with the massively popular Ultimate Easy Obby on the Roblox platform. Players can take on a Canterbury themed obstacle course and win a free pair of Speed Infinite Elite purple boots for their avatar.
Launched on October 2, the integration will last for one month, giving fans the opportunity to participate in the game, and meet their rugby heroes along the way.
The gameplay will consist of five unique stages, each inspired by Canterbury, Rugby, and their hero ambassadors. Canterbury ambassadors Mack Hansen, Ellie Kildunne, Sam Warburton, Jodie Ounsley, Adam Radwan, and Maeve Og O’Leary will all feature in the unique new prospect and provide players with in-game boosts to help them along their way.
The first 15,000 Players who successfully complete all five stages will be rewarded with a special UGC version of the Speed Infinite Elite shoes that their avatar can wear in other games across the Roblox metaverse platform.
Luke Doddrell, Global SVP of Canterbury NZ commented: “This is an exciting launch for everyone at Canterbury, being the first time we have activated within the metaverse gaming space. The Speed Infinite Elite boot has proven to be one of our most popular boot launches ever, changing perceptions of Canterbury within the rugby boot category. This partnership will bring even more awareness to the boot, through an avenue we haven’t previously explored.
“At Canterbury, we are trying to push the boundaries, while showcasing out fantastic Ambassadors, and the gameplay activation within the Ultimate Easy Obby Roblox game here ticks those boxes.
“Mack has been electric so far for Ireland, and who knows we might find a pair of Canterbury Speed Infinite Elites gracing the turf of the World’s showpiece final.”
The Canterbury x Ultimate Easy Lobby game can be downloaded and played here: https://www.roblox.com/games/10760024537/Ultimate-Easy-Obby