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Optimum to launch Nitebrite cycle shoes at The London Bike Show

Optimum’s cycle clothing and apparel range has gone from strength to strength in a relatively short period of time.

With the launch of its new Nitebrite cycle shoes, the brand is aiming to turn heads and is about to make tracks into the footwear side of the market too.

Known primarily as a rugby brand, Optimum first entered the cycle market in 2012.

Since then, interest in the range from both the independent trade and consumers has increased rapidly.

Optimum operations manager Sean Deane says: “We have only been in the cycling sector for a relatively short period of time and already have had huge interest from both consumers and independent retailers alike.

“With this in mind and to push even further our commitment to the brand in this sector, it was an obvious decision for us to design and launch a range of cycle footwear that is stylish, functional and cost effective – all attributes Optimum are known for.”

The London Bike Show takes place at Excel, London on February 12-15.

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