Reydon Sports has been appointed European distributor for the albion cricket brand.
Established in 1977 in Australia, albion is a global supplier of cricket helmets, hats, caps and bags.
Worn by cricketers from the world’s elite through to the grass roots of the game, the brand has been at the heart of cutting edge technology since the introduction of helmets in 1977.
“Reydon Sports are delighted to become the main European distributor for albion,” says David James, sales and marketing director at Reydon Sports.
“It is a very exciting time for the brand and we believe that with our in-house expertise and distribution network we can play a key role in developing the brand further and getting even more albion products worn throughout the cricket fields of Europe.”
In partnership with Reydon Sports, a number of consumer and trade promotional activities will take place throughout the year.
For a lowdown on albion’s Ultimate 98 helmet visit http://www.youtube.com/watch?v=U9vkNlbv2Y0&feature=youtube_gdata_player
