Trends & Features

Jordan Fitness creates a buzz at Leisure Industry Week

Received with enthusiasm by visitors to the show were the new Jordan Fitness Soft Plyometric Boxes, Portable Core Plates, Technique Boxes, Sprint Track and 6 Digit Interval Trainer.

Demonstrations from master trainers brought the Jordan Fitness stand to life, while celebrity athletes demonstrated the company’s own-brand equipment as well as the Loumet Balls, LifeLine, AlphaStrong and SAQ lines it’s renowned for.

Creating a stir among the crowds, rugby legends James Haskell and Jason Robinson performed demonstrations on the Monster Rig, Jungle Gym and Olympic Lifting Bars.

Undefeated boxer Jordan Gill expertly sparred using the Jordan Fitness Combat range of training equipment, with willing visitors keen to practice with a professional boxer.

The Jordan Fitness promotional team gave away drawstring goody bags containing branded water bottles, USBs, pens, vouchers and brochures, as well as promoting a free shipping and 25 per cent discount offer for online course booking

Tamara Emery, marketing manager at Jordan Fitness, says: “LIW 2013 was a huge success for Jordan Fitness.

“Our stand looked amazing and our sales team’s schedule was fully booked for the duration of the show – we built some key relationships with trade associates.

“Also popular with the team and trainers were enquiries about the Jordan Fitness Training Academy and new Results Based Training programme.

“We are already looking forward to LIW 2014.”

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