Trends & Features

Lloyds TSB launches 2012 guide

Lloyds TSB has launched the ‘Official Business Guide for London 2012’ in response to its research that revealed 73 per cent of UK companies have not yet looked into the potential opportunities generated by the Games.

The guide offers advice on how to get ‘fit to supply’, explaining every aspect of the supply chain, including the unique procurement policies involved. It also includes useful sources of support, such as the London 2012 Business Network, as well as practical financial advice.

The information is based on interviews with dozens of experts, including officials from the Olympic Delivery Authority (ODA) and the London Organising Committee for the Olympic Games and Paralympic Games (LOCOG), Lloyds TSB, regional development agencies and businesses with Olympic and Paralympic Games supply chain experience.

Says Truett Tate, group executive director of wholesale & international banking at Lloyds TSB: “The London 2012 Games offers one of the biggest business opportunities this country has seen in 50 years. Regardless of industry or location, it provides a golden opportunity for UK businesses to expand, diversify and reach new audiences. Although the opening ceremony is four years away, we urge businesses to take action in order to grab a piece of the pie.”

Says Sebastian Coe, chairman of LOCOG: “With over £6billion of contracts available, businesses need to act now to make the most of the opportunities available between now and 2012. London 2012 is already providing a unique opportunity for businesses throughout the UK to raise their profile and reputation on the global stage, and the amount of big sporting events coming to the UK could make this a golden decade for major events in the UK and, therefore, British business.

“Delivering the Games is a massive logistical operation, requiring goods and services from a large number of firms. Businesses the length and breath of the country will win contracts and gain a huge amount of experience of what it takes to stage and host big sporting events. This will lead to a new ‘export market’ for the UK, thus benefiting businesses right through to 2012 and beyond.”

You can download the guide at

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