ASICS grows European business despite challenging 2011

ASICS Europe has continued its growth across the continent by delivering a net sales increase of 15.3% for last year.

The brand performed particularly well in the running category, with footwear sales growing 22 per cent and performance apparel 26 per cent.

ASICS also reported double digit growth in tennis footwear, a triple digit increase in tennis apparel and a double digit rise in indoor footwear.

All regions across Europe contributed to the revenue growth, while income from ASICS’ own retail outlets increased by more than 50 per cent.

“In a challenging 2011, ASICS has performed well and delivered an outstanding 15 per cent rise in revenues,” says Alistair Cameron, CEO of ASICS Europe.

“We saw growth in all true performance categories, with the launch of our natural running series – ASICS 33 – and accelerated growth in trail running playing an important role.

“Our heavy investment in apparel is also paying off, where we moved up to the number four performance running clothing brand.

“With the establishment of a separate business unit for lifestyle under the Onitsuka Tiger label, this segment is forecast to contribute to our growth next year.

“The consumer demand is driving high sell through for retailers and the ‘Made of Sport’ brand campaign, which is being advertised in all major markets, is contributing to this. The brand continues to be in great shape for 2012.”

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button