ASICS’ first online store is to launch in the UK in September.
The site will give consumers access to the brand’s full range of running, cricket, rugby, hockey and indoor sports products.
It will also incorporate the MY ASICS training tool and a shoe adviser function, which ASICS says will give consumers the closest match possible to their running needs, taking into account key personal information, foot type and the surface they run on.
“The ASICS website will mark a brand new chapter, complementing our stores and completing ASICS’ sales offer,” says Alistair Cameron, CEO of ASICS Europe.
“The site incorporates a number of state of the art features, offering customers detailed product information and advice.
“As a true sports performance brand, we are confident this site will be the specialist sports destination.”
The new website will be rolled out to other European markets in 2014.
