ASICS to open concession in Harrods on March 10

The largest ASICS concession in the UK, it will be located on the fifth floor of the famous luxury department store and set over 35 metres.

Stocked with the brand’s full performance running collection, it will also feature a 3D foot mapping system that combines static and dynamic movement to find the correct shoes to match an individual’s running style.

“We are extremely excited and privileged to be launching an ASICS store in one of the most prestigious and iconic department stores in the world,” Barry Mellis, managing director of ASICS UK and Ireland, says.

“As the demand for premium sportswear continues to grow, this opportunity will allow us to deliver the best service and brand experience in a first class retail environment.”

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