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Beryl announced as bike share operator for Enfield

Beryl, formerly Blaze, the British urban cycling brand has announced their partnership with Enfield Council to deliver an innovative bike share scheme to the north London borough.

This has followed on from a successful pool bike trial with Enfield Council where Beryl showcased the full capabilities of their world-leading bike share technology while working with the borough to identify how bike share can form part of their longer-term mobility goals.

The scheme will be launched in summer 2019 and Beryl’s distinctive emerald green bikes will soon be a familiar sight in Enfield. They will be available for instant hire via the Beryl App, available for download on the Apple app store for iPhone, and the Google Play Store for Android users. The App will allow users to easily find and unlock any Beryl bike using their smartphone.

Users will be informed of the location of ‘Beryl Bays’, the preferred parking locations to leave the bikes. However, the scheme is designed with flexibility in mind and will allow users to park the bikes elsewhere for an extra charge, provided they are safely within the scheme area.

The Beryl Bikes, that will be gradually rolled-out over the summer, have three-speed gears and a step-through design, with fully adjustable handlebars and seats for a wide range of riders, from 4’11” to 6’5”.
This announcement has followed the news earlier this year that Beryl will move into the urban bike-sharing sector in its own right announcing their first locations as Bournemouth and Poole, followed shortly by Hereford. Enfield will be their first location in London.

Beryl has significant experience in providing innovative technology for bike share schemes. Their patented Laserlight technology can be seen on the streets of London on the Transport for London’s Santander Cycles as well as the New York, Montreal and Glasgow schemes.

In 2018, Beryl launched two dockless bike share schemes in London for corporate clients and is now expanding to city-wide schemes. Beryl is also accredited with CoMoUK, which is the agreed standard of Best Practice for the industry.

Enfield Council’s Deputy Leader, Cllr Daniel Anderson, said: “One of the central aims of Cycle Enfield is to promote and facilitate more active forms of travel to improve the health and wellbeing of everyone who lives, works and studies in Enfield.

“Our partnership with Beryl Bikes will offer residents a further inducement to use our safe, segregated cycle routes, making it easier for those who haven’t quite managed to get into the saddle just yet.

“We successfully trialled these bikes with staff earlier this year and I’m pleased to see that we are now able to expand the scheme to include residents from across the Borough. We at Enfield Council remain committed to providing safe and accessible means of travel across the Borough in a way that works for everyone. We are already beginning to see many more people cycling across Enfield, particularly along the completed A105 route, together with the increasing popularity of our guided rides and cycling classes, and the use of our modern, secure cycle hubs.”

Philip Ellis, Beryl COO said: “As we expand our hybrid bike share systems across the UK this year, we are very pleased to be partnering with Enfield Council to make cycling more accessible within the borough. Enfield is committed to providing first-class cycling infrastructure to their residents, so we are looking forward to collaborating with them to ensure bike share can form part of their longer-term mobility goals.”

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