Dyaco UK Ltd, a leading supplier and manufacturer of premium commercial gym equipment in the UK & Ireland, today announced the appointment of Jon Johnston as Senior Vice President of Europe. The appointment marks a transition from Jon’s 9-month consultation role as UK Managing Director, enabling him to further oversee and invest in Dyaco UK Ltd’s commercial growth.
Jon brings 30 years of health and fitness industry experience with a proven track record of driving significant business growth, including putting Matrix Fitness UK on the map, building it to become one of the country’s fastest-growing commercial fitness companies. During Jon’s successful tenure, spanning a decade as Matrix’s Managing Director, he led the company into eight consecutive years of rapid growth taking sales from £3 million to over £40 million, where he helped leverage financial strength, logistics and service capabilities to facilitate the expansion of nascent key clients, such as Pure Gym, The Gym Group, Xercise for Less, and later, the public sectors.
Jon’s expertise encompasses transformational leadership, sales development, brand strategy, strategic planning, guerrilla marketing, and customer service which will be invaluable as Jon focuses on identifying and seizing commercial opportunities for Dyaco UK Ltd.
In the last 9 months, sales figures have risen by 33% and the move to add Jon to the team full-time is a clear indication to open up more opportunities to build the momentum and establish a solid commercial foundation in the UK. With the likes of Hybrid Fitness and Atrium Gym currently utilising Dayco UK Ltd’s wall to wall equipment solutions, enabling them to meet premium gym standards, Jon will be instrumental in rolling out further sites and substantially developing their equipment variety.
Dyaco UK Ltd, as the European Commercial division of Dyaco International Group, is recognised for its innovative design, superior quality, and cutting-edge technology. The highly experienced brand delivers previously hidden value to its customers by providing aftercare, equipment variety, in-house operator expertise and budget maximisation, allowing customers to get the most out of Dyaco UK Ltd’s services.
Jon said: “I firmly believe that Dyaco UK Ltd, as a leading brand, possesses tremendous potential in the UK and European market. Especially given the current economic challenges faced by facility operators in the commercial gym, hospitality and education sectors, who require a stable, but innovative and agile equipment partner to overcome these challenges effectively.”
“Having now transitioned into my role as Senior Vice President of Europe, whilst we expand our European base, my aim is to ensure Dyaco UK Ltd continues to provide a supportive and seamless experience to facility operators looking to create their ideal fitness facility.”
He added: “It promises to be an exciting couple of months ahead as we look to drive growth and deliver unparalleled value to customers in an increasingly competitive landscape.”