HOTSHOT names world champion triathlete Craig Alexander as new board member

HOTSHOT Sports Shot, manufacturer of the first sport shot scientifically proven to prevent and stop muscle cramps, as well as the new HOTSHOT for Muscle Soreness, has named world champion triathlete, Craig Alexander, as its newest board member. Alexander is a 5X Triathlon World Champion (3X Ironman World Champion – Kona) and was named 4X Triathlete of the Year by USA Triathlon Magazine.

Retired from long distance racing, Alexander is also a founder of Sansego, a triathlete coaching platform focused on delivering one-to-one, customized coaching and nutrition programs for its clients/athletes.

“Craig has been with HOTSHOT from the very beginning – first, as a prototype user prior to launch, and more recently, as a Brand Ambassador. As an athlete who suffers from cramping and regularly uses HOTSHOT as a solution, Craig is the perfect addition to our board, said Matt Wohl, President and CEO, HOTSHOT. Craig’s experience as an elite athlete, combined with his degree in Physiology, provides him with a deep understanding of how HOTSHOT works and what athletes at all levels need,” Wohl continued.

“My racing career was intermittently affected by cramping at different times and for seemingly different reasons. It was such a relief to find a product that worked so effectively, helping me to perform at my highest level,” said Alexander. Cramping is the most debilitating thing that can happen to an endurance athlete. It is really the only thing that can stop you dead in your tracks and end your race. It’s exciting to now sit on the HOTSHOT board and lend my expertise to this innovative brand,” Alexander added.

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