Reydon are delighted to announce the acquisition of renowned Irish hurley brand Cúltec. This strategic move brings together Cúltec’s industry-leading innovation in synthetic carbon-fibre reinforced hurleys. It combines with Reydon’s strength in global B2B retail sales.

About Cúltec

Cúltec made a name for itself by producing high-performance synthetic hurleys. They were the first of their kind to utilise carbon-fibre reinforcement. This ensured consistent weight, balance and feel from one hurley to the next. Each Cúltec hurley is sold complete with two grips and an end cap. This reflects the brand’s commitment to attention to detail and player comfort.

Originating in Co Offaly, Ireland, the Cúltec brand combines Irish sporting tradition with cutting-edge materials and manufacturing know-how.

Why the acquisition makes strategic sense:

• Current Hurling endeavours: Reydon are already attached to an established hurling stick operation based in Wexford. They manufacture thousands of ash-made hurling sticks a year that sell to retailers across the country. The ownership of Cúltec brings further growth and market share to hurling sticks across Ireland.
• Innovation meets heritage: Cúltec’s synthetic carbon-fibre hurleys bring a modern, high-tech solution to the Irish sport of hurling—allowing for reproducible performance and durability.
• Global growth potential: Reydon brings extensive experience to supply-chain scalability and brand growth. Together with Cúltec’s loyal base in Ireland, the combined enterprise will accelerate product availability in across the country and beyond.

What’s Next

With immediate effect, Cúltec is now owned and available under the Reydon Sports umbrella. The branding and craftsmanship will remain, preserving heritage and quality. Reydon now takes responsibility for global logistics and retail partnerships.

Quotes:

“We are thrilled to bring Cúltec into the Reydon family,” said Frank Doherty, Chairman of Reydon Sports. Justine McGovern, CEO of Reydon went on to say, “Cúltec’s outstanding engineering and strong brand legacy in Ireland give us such a powerful advantage inside the Hurling market. By Registered in England No. 2833782 combining that with our capability in scalable distribution, we believe there’s a major opportunity to elevate the hurley category worldwide.”

For more information on Reydon’s Hurling Stick offering and immediate access, please contact sales@reydonsports.com, call us on 0115 938 6444 or visit www.reydonsports.com