Having Kasper Schmeichel (pictured) on its stand at the STAG Buying Show proved a shrewd move for Precision Training.
The Leeds Utd stopper, the face of Precision’s new Schmeichology goalkeeper’s range, was on hand to launch the new line to retail members. And he created plenty of interest.
“The STAG show was a great success from our perspective,” says David Sanderson, Precision Training’s national sales manager.
“Having Kasper there to launch the new Precision goalkeeping range caused a lot of excitement around the stand, and we had a great response to the brand new Precision boxing and running ranges, which will launch in the new year.”
Adds Sanderson: “We have lots of exciting projects ongoing and that excitement was reflected by the reaction of the STAG members at the show.”