Sports dental pioneers, SAFEJAWZ, has created the world’s most expensive mouthguard for KSI ahead of his fight with Tommy Fury this Saturday, 14th October, at AO Arena, Manchester.
Manufactured for the YouTuber-turned boxer in SAFEJAW’s Walsall-based dental lab, the mouthguard has a range of bespoke and cutting edge design and technical features.
In a true feat of R&D and precision manufacturing – the latest one-off mouthguard produced is the fruits of SAFEJAWZ’s and KSI’s ongoing relationship, with SAFEJAWZ having made his mouthguards since his first fight against Joe Weller in 2018, as well as his famous victory against American Logan Paul in 2019.
• Totalling almost four carats, the mouthguard boasts 108 high clarity GVS diamonds, which have been ethically sourced through a member of the Responsible Jewellery council.
• The value of the mouthguard is over £40,000, in part due to the great number of hours it took to perfectly incorporate the high clarity diamonds and apply the 24 carat gold leaf.
• The design is based on KSI’s ‘Nightmare’ nickname and his latest drink, Prime Hydration Glowberry, donning a striking green Prime logo against a midnight black background.
• The bespoke Ash wood presentation box has been handmade and features two bottles of Prime Hydration Glowberry , a hand engraved “KSI” logo & a customised in-built motorised orbital mouthguard holder.
The much-hyped fight, billed as ‘Judgement Day’, is estimated to attract millions of international viewers on Saturday, all of which will get a chance to see the mouthguard, dubbed “Prime Protector” in action.
Replicas of this mouthguard aren’t currently available to buy, but if customers are interested in one, they can sign up for more info here. They can also head to the SAFEJAWZ’s website to see a wide range of mouthguards, all of which come with the brand’s Perfect-Fit Guarantee and its three core features: FluidFit™, JawSecure™ & ReModel Tech™, to help competitors embrace high impact sports. SAFEJAWZ will also soon be available to purchase at SportsDirect, both online and at stores across the country.
SAFEJAWZ has a high-profile client roster, including Conor McGregor, Tom Hardy, Miley Cyrus, Joe Marler, Courtney Lawes, the Bahrain Royal Family and KSI, as well as partnerships with global franchises.
Ewan Jones, Founder and CEO of SAFEJAWZ, said: “SAFEJAWZ started as two university students with a dream to make the best mouthguards in the world, and if you’d told us then we’d be making the most expensive mouthguard in the world for one of this year’s most anticipated fights we wouldn’t have believed you. To showcase this in Manchester just miles from where we began our journey is also a really nice moment.”
KSI said: “This is the most detailed mouthguard I’ve ever seen, it’s just phenomenal. Big up SAFEJAWZ man. Just WOW”