NAMEDSPORT>, the Italian Sports Nutrition company, has agreed a brand new deal with the Tour de France as Official Partner of the Team Classification.
The Tour de France is the world’s biggest annual sporting event. The race is also the third biggest global sporting event overall – in terms of the number of spectators and television viewers – closely following the Summer Olympics and the football World Cup.
NAMEDSPORT> has already proven their cycling credentials for the past four years with the other two grand tours and many of the one-day classics, along with sponsoring four UCI world-tour teams. New for 2019, NAMEDSPORT> will be looking forward to supporting the finest internationally-renowned cyclists competing for the yellow jersey.
The NAMEDSPORT> range includes energy gels, energy bars, drinks and supplements. It is the brand behind the globally popular HydraFit, which helps provide fast energy carbohydrates through a Hypotonic and Electrolyte drink mix.
The NAMEDSPORT> fuel is already an integral part of the daily programme for some of the biggest cyclists including Vincenzo Nibali, Fabio Aru and John Degenkolb as part of four of biggest World Tour Teams of Bahrain Merida, Trek Segafredo, UAE Team Emirates and Astana.
Andrea Rosso, CEO and Co-Founder of NAMEDSPORT>, said: “For us, it’s a dream come true. La Grande Boucle is a global event, a stage that guarantees truly unique media exposure which is able to attract not just the best riders out there, due to the history and importance of the event, but also a wealth of top-tier sponsors. That is why today, we are even more proud to announce that for the next five years, until 2023, we will be the Official Partner of the Team Classification”
As well as having a branded NAMEDSPORT> race number on the jersey of the leading team for each of the 21 stages, the sports nutrition company will be pulling out all the stops to be a standout in the pageantry of the Tour de France. From their iconic orange Lamborghini rolling through the caravan procession to giant inflatable arches and branded feed zones, NAMEDSPORT>’s passion for cycling will be on full display.
The undisputed star of the Tour de France will be HydraFit>, the hydrosaline supplement that includes magnesium, potassium, maltodextrin and nine vitamins, which will be available to refresh and rehydrate the crowds in the Hospitality Area and Commercial Villages at the start and finish lines
Alongside the Tour de France, NAMEDSPORT> have also, for the first time in history, entered a partnership with the Great Classics of the North: the Liège–Bastogne–Liège, La Flèche Wallonne, the extremely tough Paris–Roubaix, the historic Paris–Nice and the Critérium du Dauphiné.
Andreas said:“Let us not forget, either, that since 2017 we have also been an Official Sponsor of the Volta a Catalunya, Tour de Yorkshire and Vuelta a San Juan. All these occasions help us to spread and enhance the prestige of our brand which, in a short space of time, has shown an incredible desire to achieve important goals and overcome every challenge.”