New Balance has revealed the brand new LOSC Lille home kit for the 2023/24 season.
The new home shirt features a subtle reimagination of the club’s iconic V shape design feature, which has been synonymous with the club’s home shirt since its inception in 1944.
It arrives in LOSC Lille’s famous Team Red, Navy and White, with the subtle geometric detailing coming together to create an instant classic.
The kit is finished off with an asymmetric V-collar, short hem and sock branding, adding a modern touch whilst honouring the rich past of the club and city.
To celebrate the club’s deep heritage, LOSC Lille’s instantly recognisable Le Dogue statue features within the campaign imagery. This long-associated club monument symbolises the grit and determination of players and fans alike, taking prominence at the club’s training ground and can also be found on the club crest.
New Balance has applied cutting-edge design technology across all 23/24 jerseys to ensure superior performance. Developed using innovative NB Dry technology, the brand’s innovative material that wicks away moisture, the jersey will help keep players fresh and dry throughout the 90 minutes and beyond.
General Manager of New Balance Football, Kenny McCallum said: “The red, navy and white of LOSC is instantly recognisable across French football, so it’s always so important for us to honour that heritage. This season’s home kit builds upon the greatness of LOSC, and we hope the players can create further history wearing it on the pitch this season.”
The New Balance LOSC Lille home kit will be available to pre-order on 11th July at 12:00am from www.boutique-losc.fr, and available to purchase on 18th July from http://www.newbalance.com/ and at selected LOSC stores and retailers in France.