The multi-year agreement means New Balance will sponsor the English Schools’ National Cross Country Championships and the English Schools’ National Track and Field Championships.
The brand will also be supporting the ESAA as a sportswear sponsor for its other events.
Pete Riley, New Balance’s sports marketing manager, says: “We are proud to support an organisation that provides the competition structure for young British athletes to shine, with Olympians and world class athletes coming through the English Schools’ championships.
“The signing of this agreement also stands as a steadfast commitment to the ethos of grass roots athletics and reflects the values and principles of the New Balance brand.”
Chris Cohen, honorary secretary of the English Schools’ Athletic Association, believes the deal will provide a “tremendous boost for young and aspiring athletic talent”.
The ESAA provides a competition structure for all school children from Year 7 to Year 13 at district, county, national and international level, as well as an award scheme for both primary and secondary school age groups.
