SWEDISH Ironman record holder and two-time Ironman Champion, Patrik Nilsson, has become Björn Borg Game Changer Ambassador
The 24-year-old has become one of the greatestin his sport and reached international top level in just a couple of years.
Nilsson said: “It’s flattering to be chosen to be the next Bjorn Borg Game Changer.
“I wanted to prove that it is possible to beat all norms and reach international top level at a young age.
My dedication and motivation has helped me to reach my goals.
“Björn Borg is in an exiting phase as a sports brand, and I can definitely relate to their attitude and approach.”
Nilsson is a former swimmer with a promising career who got into running.
After some years taking on 800m-5,000m he began running longer distances.
But running started to feel monotonous and that’s when he tried triathlon.
He picked up his old swimming skills and together with the cycling everything fell into place.
Now he has the Swedish Ironman record, 8.08.05h, and his next goal is to win Ironman Copenhagen this Sunday.
Jonas Lindberg Nyvang, Björn Borg Marketing Director, said: “Seeing how Patrik changes the meaning of the word impossible for young triathletes all over the world, we are proud to have him in our roster of game changer ambassadors.”
