Of the deal, XTERRA CEO Tom Kiely explains: “When I read and learned about Salming, I felt their culture, commitment to runners and overall character were very much aligned with XTERRA.
“We could not be happier with the start of a great relationship, which may eventually extend to XTERRA Europe and beyond.”
Tor Swenson of Salming North America says: “XTERRA is a great brand in trail running and off-road endurance sports and it has a great reputation.
“We are committed to runners, triathletes and endurance sports and felt the XTERRA platform was a great fit for our company, especially as we ramp up our activity in North America.”
