The new £1 million development in Greaves’ flagship Gordon Street, Glasgow store opened today (March 23), taking the outlet to almost 13,000 sq ft.
Ranges stocked in the 2,691 sq ft shop-in-shop include technical performance product, as well as adidas Originals and Stella McCartney lines.
The area has been designed to combine the digital world with the hands-on experience of a top traditional retail environment.
Sandy Greaves, Greaves’ managing director, says: “The new House of adidas department is an incredible retail space.
“In terms of the range and experience it provides, this is the best of the best and you’d have to go to the fifth floor of Harrods to see anything like it.
“It’s great news for Greaves and our customers of course, but it’s also a shot in the arm for the city of Glasgow that the world’s top sports brand would choose to partner with its oldest retailer, rather than open their own shop around the corner.”
Greaves, Scotland’s oldest sports retailer, has been operating in Glasgow since the 1920s.
