Sweatshop to stock X-BIONIC

Sweatshop has become the first chain to stock X-BIONIC running wear in the UK.

The decision by the specialist running retailer to stock the brand came after its London Marathon Expo sales of X-BIONIC exceeded expectations, with new stock being requested before the end of the first day.

Lilian Sullivan, sales director of Ardblair Sports Importers, which distributes X-BIONIC in the UK, has trained staff in eight Sweatshop outlets in readiness for the products, which went on sale at the end of November.

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