The running specialist, which provides hydration, visibility and performance gear, becomes the fifth company in United Sports Brands’ portfolio, which already includes Shock Doctor, McDavid, Cutters and XO Athletic.
Tony Armand, chief executive officer of United Sports Brands, says: “Nathan has a passionate commitment to athletes at all levels and across multiple sports.
“Nathan is an ideal complement to the current portfolio of United Sports Brands products and we look forward to working with the Nathan team, further fuelling this powerful brand’s growth.”
Jon Reichlin, Nathan’s principal owner and chairman, will remain a contributor to the brand, while chief executive officer Bridgit Lombard and Tricia Papile, the company’s chief financial officer, will continue in a consulting capacity to support the transition to United Sports Brands.
Nathan, which has its headquarters and distribution centre in Philadelphia, is anticipated to relocate operations to United Sports Brands’ headquarters in Minnesota and California in phases beginning in 2016.
United Sports Brands is a portfolio company of Bregal Partners, a private equity investment firm.
