Minimalist brand Vibram Fivefingers has joined the Zoological Society of London as the title sponsor of the annual ZSL Zoo Stampede charity running events.
The 2km and 10km runs will take place at both ZSL Whipsnade (June 9) and London (September 15).
They will raise money for the Zoological Society of London in order to help endangered animals around the world.
“We are delighted to be working with the ZSL as part of their Zoo Stampede,” says Matt Wallden of primallifestyle.com, the UK distributer of Vibram Fivefingers.
“After more than 270 million years of animal evolution, the foot, as an entity, has been honed and refined for optimal function and, with Vibram Fivefingers, we respect that functional heritage.
“Our ancestors ran to survive and became the pre-eminent distance runners on the planet.
“Our ethos is to provide runners with stripped back, minimalist footwear that allows their foot to move more naturally, like our ancestors’ feet, so these settings, with these amazing animals, provide a perfect atavistic backdrop for us and our message.”
