VIVOBAREFOOT opens pop-up store in central London

VIVOBAREFOOT has opened a pop-up store in central London that gives customers a unique opportunity to access a team of experts who, in just a few minutes, can revolutionise their everyday movement technique.

Based at Great Marlborough Street, a stone’s throw from popular Carnaby Street, the shop is offering consumers a barefoot consultation in its Training Clinic with video gait and plantar pressure analysis.

“We’re delighted to be launching the first-ever VIVOBAREFOOT pop-up store and bringing the truth about going barefoot to an even wider audience through this unique environment,” says Jonathan Pennington, marketing director at VIVOBAREFOOT.

“There is so much misinformation out there about barefoot movement and with the largest collection of barefoot shoes across performance, lifestyle and kids we’re excited to be able to truly educate people about how learning to move barefoot can have life changing results.”

Pennington adds: “The hustle and bustle of Great Marlborough Street encompasses all that is great about London life and our spot, which used to be an old hairdressers, is quirky enough to catch consumers’ imaginations.”

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