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Zyrofisher sign exclusive partnership with EVOC in the UK and Ireland

ZyroFisher have signed an exclusive distribution deal with EVOC, the world’s leading manufacturer of protection backpacks and sports travel bags.

EVOC was officially founded in 2008 and has quickly become one of the most recognisable brands in the market due to their eye catching and innovative design.

Today, EVOC’s ergonomic, comfortable and protective backpacks, travel bags and accessories are the choice of leading international athletes including trials legend Danny MacAskill, enduro star Hannah Barnes and freeskiing champion Paddy Graham.

Sitting within the Fisher portfolio of brands, EVOC will be serviced by an experienced team of Territory Account Managers as well as being supported by ZyroFisher’s marketing team. The brand’s commercial activities will be overseen by Senior Brand Manager Ed Denwood.

Bernd Stucke, Managing Director, EVOC, said: “ZyroFisher are ideally positioned to help EVOC fulfil our potential in the UK and Ireland. Our aim is to grow our IBD business with further expansion of our EVOC Program Store (EPS) program. At the same time, we would like to thank the whole Silverfish team for their hard work over the last eight years to get the brand to where it is now and we wish them all the best for the future. We look forward to working closely together with ZyroFisher in the bike, outdoor, travel, snow and photography categories to realise our ambitions in the territory.”

Nikki Hawyes, Head of Brands, ZyroFisher, added: “We are delighted that EVOC has selected ZyroFisher as their exclusive distributor and representative in the United Kingdom and Ireland. EVOC are an exciting and dynamic brand and we are confident that our activations and support will enhance their offering, enabling the brand to flourish in our region.”

ZyroFisher is the UK’s leading distributor of parts, accessories and clothing to the UK and Irish cycling markets, representing an unparalleled portfolio of world-class brands, focused on providing value added service to their brand partners and customers. Initial stock will be available from ZyroFisher from September 1.

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