It covers both the hurling and football codes and includes all grades – from minor to senior inter-county teams.
The two-year deal was confirmed at Hayes Hotel, Thurles, the birthplace of the GAA, on March 15, where the new Tipperary jersey for the 2015 season was unveiled displaying the Intersport brand name on the front and co-sponsor Elverys name on the back.
Tom Foley, general manager of Intersport for the UK and Ireland, says: “The sponsorship of Tipperary GAA sits perfectly with the retailer’s brand position.
“As a sporting organisation, the GAA is unique.
“Throughout Ireland, the organisation acts as a hub for so many communities with a strong culture of volunteering on all levels.
“Tipperary GAA represents what is best within the GAA and Intersport is proud to support such an organisation, as it reflects our own involvement within communities both here and around the globe, where our stores are also very much embedded into the fabric of local sporting communities.
“We feel that as co-sponsors, we have an outstanding sporting and GAA pedigree and we are delighted to extend our association with the GAA through this sponsorship with Tipperary GAA.”